Tag Archives: Tim Cook

Apple’s New Headquarters

See that building? That’s a render of the not-yet-built Apple Computer headquarters in Cupertino, California. I think that is a great design, one very representative of what Apple has always tried to do, and that’s merge design and technology.

I’m also partial to it because it’s only about two miles from the house where I grew up – I’ve driven by that corner countless times. The field it’s in used to have this big, old dead tree that my dad thought was the greatest thing he’d ever seen, and even pulled over once so he could get a picture of me standing in front of it, and that was only a few years ago. Now, it’s going to be the site of that great building. Apple headquarters has always been in Cupertino; As a kid I rode my bike, and later drove when I was still sort-of a teenager, past the Apple campus more times than I could ever count, and I even attended Homestead High, the very same school that both Steve Jobs and Steve Wozniak attended. I grew up in an Apple town.

And that’s why I’m so glad to see this building coming into reality (someone even flew a drone over the construction). As you might expect, a building like that could only have been born from the mind of Steve Jobs, and he appeared personally before the planning committee, who were clearly honored by his presence, to appeal for the permission to build. You can see it below.

Now, Tim Cook, the current head of Apple, has stated that it will be the greenest building on the planet. I’d imagine it would be, considering it’s design and the technology being incorporated into it. Surprisingly enough, there haven’t been a lot of renders or mockups of it, but the CNN video below has some good detail, and it’s worth a look. It might be the first building I’ve ever seen that actually looks like one you’d see in a movie about what a future-y future might look like (a good future, not an Omega Man or Mad Max or Idiocracy future).

It’s still a couple of years before it will be completed, but it would be a nice legacy if this building inspired others to follow suit in design, just like some of their technology did.

It’s the big (apple) day!

Today is the day that Apple will finally make its big reveal. Everyone is expecting the iPhone 6, that isn’t news. In fact, people have already started lining up for it!

No, the big story is what else they’re going to announce. The standard response is that it will be the iWatch, although there’s no certainty. Well, there’s a lot of certainty, just not total certainty. There’s also the new version of Apple’s mobile operating system iOS8, mobile payments, and health tracking.

We’ll see. The whole thing will be livestreamed over on Apple’s site at 10am (assuming you’re using a Mac and Safari), so if you’re interested and properly specced, head over and iWatch it all unfold live. Since this is also a defining moment for Apple CEO Tim Cook, whatever they do needs to be spectacular.