Tag Archives: Mattel

Google, Mattel give us the ‘new’ View-Master

Remember View-Master? If you’re, uh, ‘younger,’ you may not, but if you’re my age you definitely will. First making an appearance around 1940, The View-Master was an odd, sort-of binocular-looking thing that had a slot in the top. into which you would insert a paper reel that had pictures of cities or illustrations for books among other things. They would have a 3-D appearance because you would view two of the fourteen images at a time, meaning each reel had seven images. By pushing down a lever, the paper reel would rotate to a new set of images. At one point it was used to train soldiers in how to identify enemy vehicles!

While it, like everything, has a collector fan base, the device fell out of popularity around 1997, although it is in the Toy Hall of Fame.

Going Up